Last updated 6 January, 2021
Press Release: Allen Carr's Easyway Partner With WHO
Allen Carr’s Easyway partners with WHO for year-long campaign World No Tobacco Day 2021.
The World Health Organisation have announced a new partnership with Allen Carr’s Easyway for their 2021 “Commit to Quit” campaign, alongside such brands as Amazon, Google and Facebook. The aim of this campaign is to provide at least 100 million people with the tools and resources they need to quit tobacco and increase access to cession services.
This high-profile partnership shows a recognition of Easyway’s integral role in the global stop-smoking mission and a confidence in the success of the Easyway method. Alongside the positive clinical trial results earlier this year, this collaboration paves the way for future implementation of Easyway principles in health departments of governments across the world.
The Easyway book publishing programme has been vital in the global quest to help smokers quit. Published in over 40 languages across 50 countries, Easyway books, ebooks and audiobooks give smokers with little access to cessation services the support that they need. Allen Carr’s Easy Way to Quit Smoking Without Willpower is the latest release in this book series, giving up-to-date, best-practise advice to set smokers free from their nicotine addiction.
Arcturus Publishing in partnership with Allen Carr’s Easyway International are proud to support this campaign and promote this clinically-proven method to tackle nicotine addiction across the globe.
Statement from John Dicey, Global CEO of Allen Carr’s Easyway
This is another tangible measure of how much progress Allen Carr’s Easyway to Stop Smoking Live Group Seminars, books, and digital products have made in recent years. To be at the forefront of World Health Organisation anti-tobacco activity, sitting side by side with global giants such as Amazon, Cipla, Facebook, WhatsApp, Google, Johnson & Johnson, Praekelt, & Soul Machines is testimony to Allen’s amazing method, the grit, determination, skill, and dedication of the amazing Allen Carr’s Easyway management team in London, and the extraordinary support, faith, hard work and endeavour of our brilliant stop smoking teams in more than 50 countries worldwide.