Last updated 1 May, 2022

Press Release: Allen Carr's Easy Way to Better Sleep

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Sleep is, or should be, the most natural thing in the world – as effortless as breathing. However, today 35% of the UK population suffer from chronic insomnia. Our modern lifestyle choices are much to blame for this – including workplace stress, caffeine intake and digital addiction – and yet while much has been written on identifying these behaviours, making long-term changes eludes the best of us.

Allen Carr’s Easyway method offers a unique solution. This world-renowned, clinically-proven method has helped an estimated 50 million people with their behavioural issues and addictions, including smoking, alcohol, weight control and digital addiction. It works by unravelling the cognitive brainwashing that leads you to desire the very behaviours that are harming you. In this way, instead of restricting your bad habits you are released from them altogether without willpower or sacrifice.

The fundamentals of this method are the key to getting better sleep. It will not ban your phone from your bedside or take away your morning coffee but instead will challenge the illusionary ‘comforts’ and ‘pleasures’ of sleep-depriving behaviours and release you from your dependence on them. With clear, step-by-step advice, this book will help you form healthy habits and live in tune with your natural sleep cycle so you can get back to that blissful promise of a good night’s sleep.


Allen Carr was a chain-smoker for over 30 years. In 1983, after countless failed attempts to quit, he went from 100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower and without gaining weight. He realised that he had discovered what the world had been waiting for - the Easy Way to Stop Smoking - and embarked on a mission to help cure the world’s smokers. He is now recognised as the world’s leading expert on helping smokers quit. His Easyway method has since been applied to a host of behavioural issues, including disordered eating, anxiety and tech addiction.


  • Publication date: 1st August 2022
  • Format: Paperback
  • UK RRP: £9.99
  • ISBN-13: 9781398814356


  • Sample copies available on request.
  • John Dicey, Global CEO is available for interview.
  • Allen Carr’s books have sold over 18 million copies in more than 40 languages.
  • In 2021, the World Health Organisation endorsed Allen Carr’s Easyway and partnered with them on their Commit to Quit campaign.