Last updated 14 September, 2021
Press Release: Entrepreneur's Guide to the Art of War
For more than two millennia, Sun Tzu’s The Art of War has influenced some of history’s most successful decision-makers. In this striking hardback guide, business journalist Mark Smith extracts key lessons from this timeless work and explains how they can be applied to modern business.
Case studies involving some of the world’s most famous companies are included, including Amazon and Airbnb. You will find unique real-world examples, from Californian app developers to TED Talkers, with tips and insights that can help you on the road to success. At the end of each chapter, the original words of Sun Tzu are included, offering you the chance to consider his advice for yourself.
This beautiful hardback is presented with gold embossing and coloured endpapers. Whether intended as a gift or a personal guide, business leaders in the making and any enterprising spirit will find this an invaluable companion.
About the Author
Mark Smith is an experienced business and technology journalist who has written for a variety of magazines and news sites around the world, including Forbes, the Guardian, the BBC and the Daily Telegraph. His topics of interest include digital marketing technology, SMEs, start-ups and entrepreneurship.
- Publication date: 1st January 2022
- Format: Hardback
- UK RRP: £9.99
- ISBN-13: 9781838573911