Last updated 2 October, 2020

The Easy Way to Stoptober

According to new research by ASH and UCL, over a million people have successfully quit smoking in the UK in 2020. These numbers are the greatest in over a decade, showing that lockdown and the COVID-19 outbreak have been major motivators for smokers finally kicking the habit.

As Stoptober approaches, there has never been a better time to quit. The NHS Stoptober campaign encourages people to quit in the month of October, founded on the evidence that if a smoker can quit for 28 days, they are five times more likely to quit for good.

In time for Stoptober, Arcturus Publishing has published The Easy Way to Quit Smoking Without Willpower. This latest instalment of Allen Carr’s world-leading stop-smoking method is updated for the 2020s, covering contemporary issues such as vaping, anxiety and habitual triggers. This book offers a step-by-step programme to follow from the comfort of your own home.

Allen Carr’s Easyway method has spread by word of mouth and is endorsed by countless people from around the world, including celebrities such as Ellen DeGeneres and Michael McIntyre. In January 2020, the largest and most authoritative research trial of its kind has confirmed that Allen Carr’s Easyway (ACE) is now a clinically proven, highly effective drug-free stop-smoking method. This authoritative study highlights the efficacy of the Easyway as an 100% drug-free alternative to other cessation methods and should pave the way for it being made available on the NHS.

If you would like to quit smoking this Stoptober, pick up a copy of our brand-new Easyway title in print, ebook or audiobook from your favourite retailer today.

Easy Way to Quit Smoking Without Willpower

To find out more about Allen Carr and the Easyway method please visit

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